StudioSof
Phil Roast
Sofie came to me with the ambition to turn her passion for coffee into something real. The name “Phil” carries the memory of her grandfather, a man who believed in equality and in pursuing dreams. It’s a name that reflects the heart of the brand: sharing stories and bringing people together.

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Driven by a genuine passion for the craft, we developed a complete branding rooted in the origin of the beans, enriched with a distinctive personal touch. Each element of the identity was carefully considered, from beautifully designed labels for the different coffee varieties to custom stickers that clearly communicate the character of each blend. Every detail was created to reflect both the story and quality behind the product.
All of this came together seamlessly in a thoughtfully designed website, where the brand truly comes to life. This was realized in close collaboration with the talented team at Thinkneo, who expertly brought the entire digital experience to fruition.
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Explore the world in every cup
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